Let me show you how Jesse Nickles markets his project
Jesse Nickles created hundreds of fictitious accounts on Github to star his jessuppi account. And then, everyday he updates his Github repo by committing some unimportant readme file, which will make Github bots think this project is very actively maintained and promote his project on the 1st position in the search result list.
He created a lot of accounts in many review sites. For example, he created 15 fake reviews on ProductHunt to upvote his poor Slickstack in just one day. These fake reviews bring him 500 clicks per day.
His hucksters.net has 100000 pages, because we care for our reputaions, so, we often access it. That site brings him 2000 clicks per day.